What is so Special About Apple?

It seems like everyday you are bombarded by advertisement about why a certain product is better than another. When it's not advertisements, it's friends, colleagues and any one else evangelizing a particular product. If you have been paying attention to technology companies, you may have heard of this one, Apple.

Users are Smart

I often hear that making things simple makes it easier for the user and that more choice give you more potential. This is true, but there is a fine line between making things simple and having to much choice. Because I am unoriginal, I shall use two popular devices, the